Sunderland hierarchy sent this message to new signings after deal agreed
Sunderland bolstered their squad in the summer by making 14 signings in the summer transfer window.
Regis Le Bris’ side have started the season brilliantly, claiming seven points from a possible twelve in the Premier League.
Sunderland have already reduced their relegation chances following the 0-0 draw to Crystal Palace.
Many of the new signings have adapted well to life at Sunderland, with Robin Roefs becoming the latest star to make the headlines following his stellar performances this season.
Fabio Borini reveals what the Sunderland ownership said to new signings
Speaking on the No Tippy Tappy Football podcast on 16 September, former Sunderland forward Fabio Borini gave an insight into what Kyril Louis-Dreyfus might have said to convince players to sign for the club.
He said: “They managed to pass the message of what Sunderland is to those new players because it’s different up there.
“You need to really understand what the people from Sunderland want to see, and want to feel from the players.
“If you don’t give that, you will never have that connection with them.”
Borini made 93 appearances for Sunderland over two different spells, scoring 17 goals in the process.
Sunderland have one of the most passionate fanbases in the UK, with the Stadium of Light possessing the ninth-largest capacity in the Premier League.
The current squad is composed of players who have joined from massive clubs around the world.
| Brian Brobbey | Ajax |
| Granit Xhaka | Bayer Leverkusen |
| Nordi Mukiele | Paris Saint-Germain |
| Reinildo | Atletico Madrid |
| Lutsharel Geertruida | RB Leipzig |
It’s clear that Sunderland’s transfer strategy was to blend in young talent with experienced players who have Champions League pedigree, and now the team is starting to reap the rewards.
Read more: Sunderland handed major possible injury boost ahead of Aston Villa clash
Sunderland can create history vs Aston Villa
A win against Aston Villa on Sunday would mark the first time Sunderland have won their first three home matches in the top flight.
Le Bris has looked to bed in late arrivals in the transfer window, yet Geertruida and Brobbey could make their full debuts for the club.
Xhaka, who has been one of Sunderland’s best players so far, will continue to captain the side in the heart of midfield, and boasts a very good personal record against Aston Villa, winning his four last games against Sunday’s opponents.
Regardless of the result on Sunday, it’s clear that Louis-Dreyfus, Le Bris, and everyone involved in the recruitment process has been connected throughout the club’s transition to the Premier League, and fans can’t wait to see what Sunderland has in store for the January transfer window.
Enjoyed this article? Stay connected with all the latest Sunderland news, updates, and behind-the-scenes content by following us on our new Instagram account –@mackemnews247