Sunderland delete embarrassing social media post after fan backlash
Sunderland’s social media team came under fire for a post shared on X after their victory against Coventry City.
Sunderland fans will be counting down the days to 24 May, when the Black Cats make the trip to Wembley to face Sheffield United in the play-off final.
Dan Ballard was the tie winner against Coventry on Tuesday night, sparking some of the wildest celebrations ever seen at the Stadium of Light.
Mackems have been watching the clip of his last-second header on repeat ever since, but it seems Sunderland went one step too far in their celebrations with a post shared on social media.
Ballard moment printed on front of Sunderland t-shirt
The Stadium of Light has hosted some memorable occasions, but Ballard’s last-second equaliser to send Sunderland to Wembley in front of 46,000 supporters is right up there at the top.
Those of a red and white persuasion still get goosebumps when watching the goal back, but the club certainly went one step too far.
| Team | Position | Goal Difference | Points |
| Sheffield United | 3 | 27 | 90 |
| Sunderland | 4 | 14 | 76 |
Sunderland’s ‘Til The End slogan was taken quite literally when Ballard scored one second before the full-time whistle, with the time of the goal printed on the front of a shirt for supporters to buy ahead of their trip to Wembley.
However, the post didn’t last long, with supporters eager to point out that there is still a huge game to be played for the moment to have any real meaning. An embarrassing moment for all involved.
Sunderland must remain focused ahead of Sheffield United clash
Given the finances and season record, Sunderland are the underdogs for the trip to Wembley, but that doesn’t mean they can’t secure their spot back in the Premier League.
However, it shows just how big of a game lies ahead for the Wearsiders, and it is crucial that Regis le Bris gets his side playing at thei best.
Sunderland have already beaten the Blades once this season, and will be hoping to replicate that success at the weekend in the biggest game in nine years.